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In The News

InterNest Shortens Name, Expands Into Additional States





Effective today, InterNest (www.iNest.com), a leading online real estate broker focused on newly constructed homes, has been renamed "iNest." Along with shortening the company's name, the company is introducing a new logo and entering new geographic markets.

iNest has shortened its name to provide consumers with a more memorable and simple moniker. The company's new logo provides a memorable visual representation of the company's new name, with a schematic of a house above the "iNest" name, and a nest below the name.

iNest is also stepping up the pace of its expansion into new markets. iNest is currently launching its patent-pending program in North Carolina and South Carolina and will be expanding into a number of additional markets during the 1st quarter of 2001. New home buyers in North and South Carolina now have access to the company's online resources and the exclusive iNest 1% cash back bonus program, which can save buyers thousands of dollars on the closing price of their new home. While utilizing iNest's service does not obligate consumers to buy, it does provide the homebuyer with the tools and resources they need while also enabling a homebuyer to receive a cash back bonus after purchasing a home through iNest.

iNest currently serves new home buyers in Arizona, California, Florida, Georgia, Illinois, Nevada, North Carolina, South Carolina and Texas.

"Our new name provides us with the best of all worlds: a clear link to our 'InterNest' heritage and a simplified name and approach, while still communicating our core user benefit of assisting them in finding the very best home to suit their needs," said Andy Wolf, CEO of iNest.

"iNest.com offers a unique benefit for the homebuyer," said Randy Pickard, Vice President of Marketing for iNest. "Consumers can privately tour each development and model online and research builders and communities prior to visiting a home of their choice. iNest is the ideal tool for homebuyers who want to educate themselves about the new home-buying process without pressure from outside representatives."

About iNest
iNest, based in Chicago's western suburbs, is the pioneering real estate broker specializing in providing consumers with unsurpassed value throughout their search for and purchase of newly constructed homes. iNest provides this value to consumers by combining information resources available on its site about its partner homebuilders, its network of field agents, its experienced New Home Specialists that are available 7 days a week, and a 1% rebate to consumers who utilize the iNest website and patent-pending program when making their new home purchase.

For more information on iNest and its cash back program for new homebuyers, visit www.iNest.com.

Contact:
iNest
homes@inest.com
1-800-894-6378



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